From The Desk Of
Amy Thomas, MBA
Fractional CFO
Mims, Florida
Dear Business Owner,
Running a small business has gotten harder.
That’s not in your head.
Costs are up.
Margins are tighter.
Customers take longer to pay.
And the pressure to keep everyone happy while keeping cash in the bank never lets up.
Even when sales look steady, it can feel like the money disappears faster than it comes in.
One unexpected expense.
One late payment.
One slow month.
And suddenly everything feels off balance.
After more than 20 years working in accounting and finance and stepping in as a Fractional CFO for business owners, I see this pattern constantly.
Hard-working owners doing everything they can to keep the business moving, while the numbers stay just unclear enough to cause stress.
The day-to-day grind doesn’t pause just because the financial picture isn’t clear.
Here’s the truth most business owners never hear.
The biggest threat to your business usually isn’t sales.
It’s lack of cash flow clarity.
And the worst part is this.
Most owners don’t realize it’s happening until the pressure shows up as payroll panic, tax surprises, or that constant feeling of being busy but broke.
I talk to business owners every week who are smart, capable, and successful on the surface but can’t confidently answer simple questions about their cash, profit, or where the leaks are hiding.
They don’t need more hustle.
They need clearer numbers and a better system.
You deserve a business that pays you back for the time, energy, and risk you’ve poured into it.
You need a clear, practical playbook that shows you how to steady your cash, protect your profit, and finally feel confident about your financial decisions.
That’s exactly why I wrote this playbook.
It walks you through six simple, CFO-level habits that help business owners move from guessing to leading their numbers with clarity and confidence.
No jargon.
No fluff.
Just real guidance you can actually use.